A Global Public Packaging Company
Background:
Neutrino Advisory has partnered with the world’s largest publicly traded, eco-friendly and protective packaging manufacturer to spearhead their digital marketing initiatives. Our client, founded in 1972, set out with the mission to create the first environmentally responsible system for product protection during shipments. The company’s goal is to deliver sustainable packaging solutions that enhance supply chain efficiency, reduce environmental impact, and support the growing needs of business worldwide.
Through continuous development and innovation in materials, systems, and comprehensive solutions, the company has established itself as a leader in e-commerce and industrial supply chain solutions. Additionally, the company was recognized by Fast Company as one of the “World’s Most Innovative Companies”.
Challenges:
The company’s continued focus on AI, Innovation and Corporate sustainability, they have been eager to explore digital marketing channels to generate awareness for their innovation products and increase conversion rates for other lines of business; including packaging.
The company has a global footprint, requiring campaigns to be tailored to diverse markets while striving to optimize efficiency. Limited investment in SEO has left significant room for improvement, resulting in poor search engine results. Additionally, there was a need to support new lines of business, such as packaging automation, without increasing overall investment. Moreover, auditing their current implementation of web analytics and providing recommendations for improvement was critical for the long-term measurement strategies.
Solution:
The Neutrino team conducted a thorough audit and assessment of the Google Analytics (GA) implementation and provided actionable recommendations for the company’s multilingual website. The team also provided a point of view on user consent management and how it needs to be tracked across global regions keeping GDPR, CCPA and other data regulations in mind.
Our SEO team provided monthly keyword rankings and tangible recommendations on top priority keywords, content recommendations with optimized keyword density, backlink audit, linking strategies, among many other suggestions for the company’s US and UK sites.
Neutrino’s paid search and paid social teams worked collaboratively with the company’s Marketing lead to launch new campaigns focusing on new products for APAC and EMEA markets and increased quality lead generation multifold. Given B2B focus, our team worked on identifying the right audiences to optimize the reach on the LinkedIn channel
Technology:
Neutrino’s team with expertise in web search and analytics recommended the use of technology such as Google Search Console, Google Analytics 4, Google ads, Google Looker Studio and SEMRush.
Value Delivered:
About Neutrino Advisory
Neutrino Advisory is a leading Digital Strategy, Advisory, and Marketing Technology company dedicated to helping businesses navigate the digital landscape and achieve lasting success. For more information, visit www.neutrinoadvisory.com or write to us on [email protected]